As I travel around the Midwest doing yo-yo shows, I have been seeing more and more evidence that biodiesel is entering the public consciousness. In the style of the old (like 1950s era) Burma Shave ads, I have started seeing biodiesel ads. These are in the same style as the ones that you have probably seen from the gun enthusiasts where there are four or five signs in a row on the shoulder of the highway, where each one has a part of a larger message. The soy farmers have latched on to this technique and I like it.

I think it’s really cool that biodiesel is starting to become a patriotic product. I can’t remember what they actually said, but the most recent group of signs that I saw was something like: “Grown in the Heartland/ American Made/ Fill Up With Biodiesel/ Keep America Safe/ www.ILsoy.org” I think this is a really great thing. Farmers get a greater market for their crops, and we reduce our dependency on foreign oil all in one fell swoop.